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A Standout in the Storm of Messages About Hurricane Sandy
The NWS map showing the approach of Hurricane Sandy leaves little room for interpretation – as do the crystal-clear communications being issued in advance of the storm. The National Weather Service is...
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Tesla vs. the New York Times: New-School Crisis Communications on Display
NYTimes article about Tesla range in cold is fake. Vehicle logs tell true story that he didn't actually charge to max & took a long detour.— Elon Musk (@elonmusk) February 11, 2013 A lot of...
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Proactive PR: Don’t Let Your Brand Get Hacked!
Hacking: Definitely not a #Jeep thing. We’re back in the driver’s seat!— (@Jeep) February 19, 2013 This week’s hacks of of the Burger King and Jeep Twitter accounts should make PR pros everywhere...
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5 Things You Should (and Shouldn’t) Do in a Crisis
You walked in to work this morning, coffee in hand, ready to take on another week. But your colleagues are doing (what look like) sprints, papers are flying and your Blackberry’s buzzing like a...
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12 Tips for Keeping Control in Front of the Media
When confronted by a barrage of microphones and probing questions you won’t always have “Just watch me” moments. You’re human. You even make mistakes. It’s understandable: cameras and confusion can...
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Leveraging cause marketing for authentic communications
Sponsorship is one of the oldest forms of advertising, and the basic principle – associating your brand’s name positively with something your target market enjoys –still holds water today. However, in...
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Vulnerabilities in Social Media: The AP Twitter Hack and How They Recovered
Hacking happens. Today it resulted in the following false and malicious information being tweeted from the @AP Twitter account: “Breaking: Two Explosions in the White House and Barack Obama is...
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Dealing With Negative Comments on a Company’s Social Media Accounts
The Q&A Team answers questions from ProfNet readers with advice from our large network of experts. Has there been a question burning in your mind lately, something you’ve been wondering that none...
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3 Devices for Navigating the Waters of Reputational Repair
The rise of social media and mobile devices has empowered consumers with 24/7 access to the latest news and speeding delivery of information, and crises can quickly snowball. PR Newswire’s upcoming...
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A Twist on Crisis Planning: When Allies Attack
Q: How do you get over that I am going to vomit moment? A: That's leadership, baby. @sallykohn #breakmold #SXSW— Sarah Skerik (@SarahSkerik) March 08, 2014 You’ve heard the adage “Familiarity breeds...
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